Launch day. Banner in the lobby, countdown on the intranet. Week one: 89% sign in. Week four: 34%. Week twelve: 8%. By month six the whole thing dies without a sound.
Not one person in the room on launch day heard why the thing mattered to them. To their Tuesday.
FrameworkPilot Theater
Read the full chapter in the book.
AI at the Speed of Trust releases October 13, 2026.
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