A CMO watches organic traffic drop 43% in 90 days while her content still ranks first. A CEO's LinkedIn post gets 50,000 impressions and zero leads. Meanwhile, a competitor's unscripted podcast episode closes $850K in inbound deals. The rules changed — and most leaders are still playing the old game.
The ocean didn't dry up. Buyers stopped trusting anything that didn't come from a person.
Read the full chapter in the book.
AI at the Speed of Trust releases October 13, 2026.
Get it on Amazon